Šnipiškės visual identity
Branding & Illustration
An unique architecture contrast between the inhabited wooden houses of 19th century and modern skyscrapers is a core idea of the logo. It is supported by the idea of the neighbourship and recreational values of the neighbourhood.
Šnipiškės is a historical neighbourhood in the center of Vilnius (Lithuania) that faced a rapid redevelopment pressure in last decade. Seeking to engage the local community in the place-making and decision-making, to reconfigure a negative image of the neighbourhood, to reveal its cultural values and historical background, a place rebranding campaign was started in 2012 in cooperation with local residens. It involved a development of participatory toolbox for the needs of Šnipiškės community.
Street art, Typography
Typographic set serves both as a landmark and placemaking tool for community meetings.
The main challenge was to create stable type and sustainable yet light modules, for dynamic use.
This multifunctional urban furniture set is a part of a toolbox developed for the cultural regeneration of
the wooden Šnipiškės neighbourhood (Vilnius) in 2012.